Whenever a new window in the cosmic electromagnetic radiation was opened, important discoveries about the universe followed. Between the lowest energy radio waves and the highest energy gamma rays there is still the last energy interval that has never been probed - the famous "white spot" in cosmic gamma ray radiation, between 10 and 300 GeV. Recent technological advancements, some of them made only for this purpose, will allow us to finally explore this interval. In my presentation I will discuss the key issues in this exciting area, ranging from the recent technological breakthroughs made within the project with their global (spin-off) importance, to the unique opportunity offered, in the contemporary scientific world which is busy with precision measurements of already explored areas - to explore a completely untouched area.